KAROLINA LOREK
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    KAROLINA LOREK

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    czesc@karolinalorek.pl

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    A heart-shaped brand icon I made while ago. Still A heart-shaped brand icon I made while ago. Still close to my heart, so today felt like the perfect day to re-share it 🩷🩷🩷Love in pixels, vectors, and real life - may everything you create have a bit of heart in it 🫶💖Happy Valentine’s Day - today and every day💖#valentinesday #branddesigner #lovemywork #brandidentity #logo
    I asked my students to design a poster based on a  I asked my students to design a poster based on a quote - and here are the results ✨They worked with a text they chose themselves: something personal and close to how they feel. When the words matter to you, it becomes much easier to decide how they should sound visually, and the design turns into a small manifesto.We focused entirely on typography. The typeface, composition, and rhythm had to tell the story. What the students achieved in around 5 hours, at a beginner level and at the very start of their design journey, exceeded my expectations 🤯 They showed a lot of sensitivity, understanding, and a real desire to communicate something.In a world where AI can generate visuals in seconds, it’s even more important to remember that design still begins with thinking - analysing the text, its tone and emotion, and understanding how form can enhance the meaning of words that stays with us ❤️ That’s something no tool can do for you.Maybe the posters aren’t perfect, but I want to keep them here - the results are honest and worth sharing. I see real value in the direction this project led my students 🤓#typographicposter #visualcommunication #creativejourney #fuckai #quotesgram
    Am I the last person who jumped into that viral #d Am I the last person who jumped into that viral #dollboxtrend? Maybe 😅 But after seeing so many creative takes, it was too cute to pass up ✨ Meet the maker in doll form ✨ Available at stores, ready for commissions, hehe.My version? Pixar-inspired look (because I love their animations) + a mini starter pack of accessories straight from my desk = my mini digital twin 😍Getting here? Not so fast. This ChatGPT trend took me MANY tries. The result you see wasn’t born on the first, second, or even eighth prompt 🙃 Every time AI kept messing up the perspective, deforming accessories, or missing the vibe.So, after a series of weird outcomes, I did what I do every day - opened Photoshop and did some stitching by connecting the best parts from a few creations. The final version also isn’t perfect, but it reflects the idea I had in mind when I started. And I’m cool with that.The verdict: It’s not one-click magic. AI can support you in many ways, and it’s already a powerful tool, but it will not replace human creativity (yet).Anyway, I still had so much fun building my doll version. What do you think - do we look alike? 👀#dollbox #starterpack #starterpackai #generatedai #aidolltrend #characterdesign #chatgpt #chatgpttrend #adobephotoshop #actionfigure #graphicdesigner #graphicdesignerstarterpack #personalbrand #businessdoll
    Bits & pieces from my social media playground 🍪 St Bits & pieces from my social media playground 🍪 Static, illustrated, on-brand, sometimes animated – always crafted to catch the eye.Seen in the wild? 👀#socialmediadesign #contentcreation #marketingdesign #graphicdesigninspo #digitalstorytelling #visualcommunication #brandvisuals #creativeassets #designdrops #figmadesign #brandillustration #blackandwhite #designfeed #designerlife #branddesigner #creativework #zenlife #zenwork #throwback
    ✨A year at ZEN✨ Twelve months of designing, animat ✨A year at ZEN✨ Twelve months of designing, animating, illustrating and a bit of chaos 🔥 Here’s a glimpse into the visual highlights of what I cooked up last year.#showreel2025 #creativereel #animationreel #creativechaos #socialmediadesign #marketingdesign #presentationdesign #slideguidelines #illustration #brandillustration #blackandwhite #designfeed #designerlife #digitalartist #branddesigner #creativework #zenlife #zenvibes #throwback #adobeaftereffect #motiondesign #motiongraphics
    At the early stages of my career, I often found my At the early stages of my career, I often found myself facing situations for which my studies hadn’t prepared me for, thinking: “If only I had known this sooner, if someone had told me…” 😮‍💨 Now, I have the chance to make a difference - share knowledge and experience with the next generations.So I’m honored to announce a new chapter in my career: from this academic year, I’m joining Adam Mickiewicz University in Poznan @amu.poznan as a lecturer in Graphic Design in Marketing Communication! 🤩🤩🤩It’s a unique opportunity to support the growth of young creatives – future designers and marketers – by guiding them through not only practical skills (like mastering design software) but also sharing the insights gained from years of working as part of marketing teams. With that, I’ll be showing how collaboration shapes a designer’s work and builds a more in-depth understanding of the creative process 💪Thanks to Wydział Nauk Politycznych i Dziennikarstwa for trust and recognition. It will be a journey filled with a strong sense of responsibility of passing on my knowledge. I hope that each of my students takes away more than just technical skills, and my tips help them feel prepared for the challenges of a creative career, avoiding some of the surprises I faced at the beginnings.#designerslife #careerupdates #graphicdesigner #creativejourney #november2024

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